USF Experts See Black Friday Morphing Into Black Thursday
Is Black Friday becoming Black Thursday? Are the in-store deals really worth waiting for? Are shoppers getting better bargains online from home? University of South Florida marketing professors in the College of Business weigh in.
Thanks to USF for providing this information: With a tradition like Black Friday, retailers are always looking for new marketing gimmicks to energize sales. The big trend this year is stores opening on Thanksgiving Day, including Wal-Mart and Target. Click here to see Black Friday deals at Target near Carrollwood. USF Marketing Professor Dipayan Biswas said he thinks in a few years holiday shopping will migrate up to Thanksgiving, making it Black Thursday. Over the last few years, when retailers saw customers standing outside in lines, often starting Thursday night before store openings, or even earlier, they were reminded that those customers could be spending money inside the store instead of waiting in lines outside. “It’s a mindset,” …
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