I Blog ...

… therefore it is important.

Ummm, NOT!

Despite that we all might fancy ourselves high intellectuals and that everything we say, do or write is of the utmost importance, we are ... wait for it … wrong. I hate to be the one to break it to ya, but what we write isn't always important, relevant or even, dare I say, interesting.

Listen, blogging is great fun, hard work and can be beneficial for your business. BUT, and this is a big but, it should never be a post just for the sake of posting. Blogging should be well thought out and have the reader in mind as well as the message. Is your reader going to find this interesting, be entertained and/or even want to read your next post? You should ask yourself these questions when sitting down to write a post.

Something you can try is taking note of those bloggers you like and why. What is it that they do that has you coming back? Are they sharing something that interests or benefits you in some way? Are you entertained by it?

Blogging can be really rewarding. Done correctly, it can help your business get more exposure. Just make sure you're taking time to write a well crafted piece. Now go out there and change the world … or at least your community!

Carry on, bloggers...