During Wednesday morning rush hour, they donned red shirts and held signs while drivers made their way down Dale Mabry for their commutes to work and school.
Their purpose: Proclaiming their opposition to a rezoning project.
Members of 813CARe, a grass roots organization that stands for Carrollwood Against Rezoning, organized their first road rally this morning to voice their concerns about the rezoning of commercial space by a Florida-based development company called Brightwork to build a Walmart and Wawa convenience store on the northwest corner of Floyd Road.
Road rallies are planned for every Monday, Wednesday and Friday morning until an Oct. 15 rezoning hearing on the project. Members of 813CARe want people to write opposition letters and attend the hearing, which will be held at 7 p.m. on the second floor of the county building.
Did you attend today's road rally, or see members of 813CARe this morning? Tell us in the comments.