There is no debate that the internet opens many doors for a business to find and connect with their customers. A solid online marketing plan is a must have for businesses. Here are five things you need to know to when marketing your business online.
Websites matter. In the every changing world of social media and blogging, don’t forget about your website! Your website should be your ultimate digital brochure. A customer or potential customer should be able to easily get to know you, your brand and your product just by visiting your website. You should identify and overcome any objections.
Lack of reviews can hurt you. You might be surprised at how big of a role reviews play in your online visibility. Top review sites consistently rank high with
search engines. Also, studies show that people are much more likely to use a business that has online reviews. For a new business, reviews can quickly establish a positive reputation. Make sure to pay close attention and have a
quick response policy for negative reviews.
Social Media is a two way street. Remember that social media is a format for fan/customer interaction. Make sure you are interacting with and responding to your fans. Tailor your posts to encourage comments and feedback. Make sure to
acknowledge comments and postings by your fans. Even if you are not posting daily, you should be checking in daily and responding daily.
Every business could benefit from a blog. There, I said it! One of the most common things I hear from business owners is that their customers would never read their blog. A blog gives a business owner the opportunity to establish themselves as an expert in their field. Also, remember different people use different mediums. Utilizing a blog could open you up to a whole different group of customers. Don’t make the mistake of thinking that your customers won’t check out a blog.
Don’t forget about satellite sites. There are many local online listings and newspaper that frequently feature local businesses for little or no costs. Take the time to dig in and learn about these online listing and news sites. If you join any networking group, they frequently offer ads or features on their websites as a perk of membership. These sites can expand your reach and are should definitely be part of your online marketing strategy.
So what do you say? Let’s get out there and get (internet) marketing!